Jockey Being Family and INPEx were honored with a GOLD Cause Marketing Halo Award in the Best Social Services Campaign category at the 14th Annual Cause Marketing Forum Conference on June 2 in Chicago.
“The future of cause marketing isn’t in the company checkbook. It’s in the company’s ability to link causes with customers and employees to raise money.” -and new forms of technology will help!
NEW! Toolkit & Infographic Launched at the 2016 Cause Marketing Forum Conference According to the recent study by HAVAS Worldwide “Project Super Brand: 10 Truths Reshaping the Corporate World,” 72% of Prosumers and 55% of mainstream consumers want to see their favorite brands making a bigger impact in local communities. “Prosumers” are the influencers and […]
It’s definitely time to get started on making your employee volunteer programs more strategic and effective. INPEx recently participated in the 2016 Charities@Work conference, attended by many corporate leaders. The overarching sentiment from the presenters was clear: There is measurable strategic business value in moving toward more strategic, year-round employee volunteer programs – and companies […]
Learn why, when it comes to the right audience to focus on for cause marketing, I only recommend one: Millennials – or men or women born between 1980 and 2000 – including three examples
The days of 8-track tapes, pagers and one-sided corporate partnership asks are long gone. While one might argue that the Hipster movement has made retro cool, corporations definitely do NOT have an appreciation for old fashioned cause partnership pitches. If you are not inquiring about corporate goals and pitching relevant partnership activities of mutual strategic […]