One minute of video is equal to 1.8 MILLION words. Is your brand using video to connect with customers and employees? Five must-watch videos to inspire your team.
Examples of savvy companies using advances in technology to help their stakeholders feel the benefits of their cause programs in their own neighborhoods, driving tangible, hyper-local results that are a win for the community and the company.
Consumers and employees seek authentic contributions to society, and tangible impact. A corporate giving approach aligned with business strategies and powered by data measurement can help companies deliver on this mandate.
New research shows consumers want to see brands making a bigger impact in local communities. Read on for help assessing how well your cause partnerships are doing against strategic goals.
It’s definitely time to get started on making your employee volunteer programs more strategic and effective. INPEx recently participated in the 2016 Charities@Work conference, attended by many corporate leaders. The overarching sentiment from the presenters was clear: There is measurable strategic business value in moving toward more strategic, year-round employee volunteer programs – and companies […]
Learn why, when it comes to the right audience to focus on for cause marketing, I only recommend one: Millennials – or men or women born between 1980 and 2000 – including three examples
We all know, intuitively, that employees are the life blood of any organization. Well, it’s more than a hunch. Many studies have proven the huge business benefits and dollar values associated with employee engagement. This should get your attention: Companies with engaged employees have 28% higher gross margins, 18% higher productivity, and 37% less absenteeism. […]
The days of 8-track tapes, pagers and one-sided corporate partnership asks are long gone. While one might argue that the Hipster movement has made retro cool, corporations definitely do NOT have an appreciation for old fashioned cause partnership pitches. If you are not inquiring about corporate goals and pitching relevant partnership activities of mutual strategic […]