Examples of savvy companies using advances in technology to help their stakeholders feel the benefits of their cause programs in their own neighborhoods, driving tangible, hyper-local results that are a win for the community and the company.
The ROI for creating emotional connection with customers and the demand for corporate social responsibility are well documented. Stop squandering your cause marketing partnerships and activate them as value-generating engines.
Jockey Being Family and INPEx were honored with a GOLD Cause Marketing Halo Award in the Best Social Services Campaign category at the 14th Annual Cause Marketing Forum Conference on June 2 in Chicago.
The days of 8-track tapes, pagers and one-sided corporate partnership asks are long gone. While one might argue that the Hipster movement has made retro cool, corporations definitely do NOT have an appreciation for old fashioned cause partnership pitches. If you are not inquiring about corporate goals and pitching relevant partnership activities of mutual strategic […]