One minute of video is equal to 1.8 MILLION words. Is your brand using video to connect with customers and employees? Five must-watch videos to inspire your team.
Research shows that Millennials want companies to provide share-worthy experiences that help them take action for good causes, technology makes this feasible
Examples of savvy companies using advances in technology to help their stakeholders feel the benefits of their cause programs in their own neighborhoods, driving tangible, hyper-local results that are a win for the community and the company.
The ROI for creating emotional connection with customers and the demand for corporate social responsibility are well documented. Stop squandering your cause marketing partnerships and activate them as value-generating engines.
Latest research! Prioritize local employee and consumer engagement strategies to drive bigger ROI & impact on cause marketing programs; 3 examples
Jockey Being Family and INPEx were honored with a GOLD Cause Marketing Halo Award in the Best Social Services Campaign category at the 14th Annual Cause Marketing Forum Conference on June 2 in Chicago.
“The future of cause marketing isn’t in the company checkbook. It’s in the company’s ability to link causes with customers and employees to raise money.” -and new forms of technology will help!
Up your employee engagement game with these valuable tips and real-life examples from JetBlue’s Icema Gibbs, Johnson & Johnson’s Susan Can, INPEx’s Mal Schwartz, and Realized Worth’s Chris Jarvis from the 2016 Cause Marketing Forum Conference Session “Making Progress on Employee Engagement.”
New research shows consumers want to see brands making a bigger impact in local communities. Read on for help assessing how well your cause partnerships are doing against strategic goals.
It’s definitely time to get started on making your employee volunteer programs more strategic and effective. INPEx recently participated in the 2016 Charities@Work conference, attended
Learn why, when it comes to the right audience to focus on for cause marketing, I only recommend one: Millennials – or men or women born between 1980 and 2000 – including three examples
Learn 13 specific factors (that you can do) that lead to Jockey Being Family winning a GOLD Cause Marketing Forum Halo Award for Best Social Service Campaign
INPEx is very proud to celebrate a major milestone for one of our client programs, Zoetis for Shelters. This award-winning program supports thousands of local
Right about now, many people are looking at their bathroom scale in disbelief, shock and even anger. Ugh. Aunt Edna’s holiday cookies have struck again,
You did your due diligence selecting a nonprofit organization that matches up with your brand’s strategic focus areas, brand goals and consumer and employee interests.
We all know, intuitively, that employees are the life blood of any organization. Well, it’s more than a hunch. Many studies have proven the huge
The days of 8-track tapes, pagers and one-sided corporate partnership asks are long gone. While one might argue that the Hipster movement has made retro