New research shows consumers want to see brands making a bigger impact in local communities. Read on for help assessing how well your cause partnerships are doing against strategic goals.
It’s definitely time to get started on making your employee volunteer programs more strategic and effective. INPEx recently participated in the 2016 Charities@Work conference, attended by many corporate leaders. The overarching sentiment from the presenters was clear: There is measurable strategic business value in moving toward more strategic, year-round employee volunteer programs – and companies […]
Learn why, when it comes to the right audience to focus on for cause marketing, I only recommend one: Millennials – or men or women born between 1980 and 2000 – including three examples
Learn 13 specific factors (that you can do) that lead to Jockey Being Family winning a GOLD Cause Marketing Forum Halo Award for Best Social Service Campaign
Whether you’ve read the fable of the fox and the hedgehog, or the writings of philosopher Isaiah Berlin or are a fan of Jim Collins’ book Good to Great, people have been talking about the Hedgehog Concept for centuries. In a nutshell, the Hedgehog Concept is all about focusing on one area and doing it […]
Right about now, many people are looking at their bathroom scale in disbelief, shock and even anger. Ugh. Aunt Edna’s holiday cookies have struck again, and -somehow- that one week stint at the gym did not solve the problem. The scale has spoken. You are not realizing your potential…far from it. Bottom line, you’ve got […]
You did your due diligence selecting a nonprofit organization that matches up with your brand’s strategic focus areas, brand goals and consumer and employee interests. You made sure there were a variety of options for creating consumer-facing and employee engagement partnership activities in local communities. It’s a match made in heaven. The deal has been […]