Latest research! Prioritize local employee and consumer engagement strategies to drive bigger ROI & impact on cause marketing programs; 3 examples
Jockey Being Family and INPEx were honored with a GOLD Cause Marketing Halo Award in the Best Social Services Campaign category at the 14th Annual Cause Marketing Forum Conference on June 2 in Chicago.
“The future of cause marketing isn’t in the company checkbook. It’s in the company’s ability to link causes with customers and employees to raise money.” -and new forms of technology will help!
Up your employee engagement game with these valuable tips and real-life examples from JetBlue’s Icema Gibbs, Johnson & Johnson’s Susan Can, INPEx’s Mal Schwartz, and Realized Worth’s Chris Jarvis from the 2016 Cause Marketing Forum Conference Session “Making Progress on Employee Engagement.”
New research shows consumers want to see brands making a bigger impact in local communities. Read on for help assessing how well your cause partnerships are doing against strategic goals.
Learn why, when it comes to the right audience to focus on for cause marketing, I only recommend one: Millennials – or men or women born between 1980 and 2000 – including three examples
Learn 13 specific factors (that you can do) that lead to Jockey Being Family winning a GOLD Cause Marketing Forum Halo Award for Best Social Service Campaign
Whether you’ve read the fable of the fox and the hedgehog, or the writings of philosopher Isaiah Berlin or are a fan of Jim Collins’ book Good to Great, people have been talking about the Hedgehog Concept for centuries. In a nutshell, the Hedgehog Concept is all about focusing on one area and doing it […]
Hope you had a great Valentine’s Day! I definitely still have love on my mind. Have you noticed that cause partnerships often follow the same progression as a new romantic relationship? At first, they are idealistic and hopeful. Then, after deeper dialogue and a number of experiences together, the partners get a truer sense of […]
INPEx is very proud to celebrate a major milestone for one of our client programs, Zoetis for Shelters. This award-winning program supports thousands of local neighborhood animal shelters with expert tips, product donations, and valuable discounts on vital necessities. As you can see in this video, the cost savings are very powerful, as they directly […]