Tag Archives: Cause Marketing

6 Factors Driving the Success of Jockey’s GOLD Halo Award Winning Program

Jockey Being Family and INPEx were honored with a GOLD Cause Marketing Halo Award in the Best Social Services Campaign category at the 14th Annual Cause Marketing Forum Conference on June 2 in Chicago. ...

4 Actionable Insights From Employee Engagement Experts, JetBlue, Johnson & Johnson

Up your employee engagement game with these valuable tips and real-life examples from JetBlue’s Icema Gibbs, Johnson & Johnson’s Susan Can, INPEx’s Mal Schwartz, and Realized Worth’s Chris Jarvis from the 2016 Cause Marketing Forum Conference Session "Making Progress on Employee Engagement." ...

Falling in Love with Cause Partnership Activation

Hope you had a great Valentine’s Day! I definitely still have love on my  mind. Have you noticed that cause partnerships often follow the same progression as a new romantic relationship? At first, they are idealistic and hopeful. Then, after deeper dialogue and a number of experiences together, the partners get a truer sense of the real poten ...

Wow! Innovative Zoetis for Shelters Program Hits $20MM Milestone

INPEx is very proud to celebrate a major milestone for one of our client programs, Zoetis for Shelters. This award-winning program supports thousands of local neighborhood animal shelters with expert tips, product donations, and valuable discounts on vital necessities.  As you can see in this video, the cost savings are very powerful, as they di ...

What Does the SCALE Say About the Success of Your Cause Partnerships?

Right about now, many people are looking at their bathroom scale in disbelief, shock and even anger. Ugh. Aunt Edna’s holiday cookies have struck again, and -somehow- that one week stint at the gym did not solve the problem. The scale has spoken.  You are not realizing your potential…far from it. Bottom line, you’ve got to take a more strateg ...

The Reality of Cause Partnership Activation: Fail to Plan, Plan to Fail

You did your due diligence selecting a nonprofit organization that matches up with your brand’s strategic focus areas, brand goals and consumer and employee interests.  You made sure there were a variety of options for creating consumer-facing and employee engagement partnership activities in local communities.  It’s a match made in heaven. ...