--Cynthia Pielat, Director, Corporate Citizenship & Program Director, Jockey Being Family, Jockey International, Inc.
Jockey Being Family
The Jockey Being Family Foundation, is a nonprofit organization committed to helping strengthen adoptive families for successful futures. With generous support from Jockey International, Inc., we are supporting newly paired families in a time when they need it most – during the critical period following an adoption. The Jockey “Being Family Friends” Backpack program supports this mission by distributing personalized backpacks and critical post-adoption support materials to newly adopted children and families nationwide.
- Make it affordable and feasible to rapidly scale up the Jockey Being Family backpack program from a regional pilot project to a national program with the ability to serve all adoptive families
- Employee & consumer engagement with Jockey Being Family
INPEX provided a multi-phase tactical plan and new strategic approach to overcoming the logistical and financial challenges Jockey had faced with on-boarding adoption agency partners nationwide, managing the fulfillment process and achieving national program scale.
A Jockey Being Family Tech-Touch portal-based approach has multiple stakeholder interfaces, effective automated workflows, and reporting. It is supported by a team of specialists trained in the nuances of this unique project.
- Launch of New Approach and Tech-Touch Portal
- Achieved national program expansion within 2 months of launch
- Secured participation from adoption agency partners (304% increase) in all 50 states (178% increase)
- Doubled mission delivery with a 111% increase in Backpack and post-adoption resources Parent Totes orders
- Employee & Consumer Engagement:
- 75% of Jockey associates volunteered more than 2,000 hours in 2015, both in headquarters and with charity checkout in all retail store outlets
- Every element of the marketing mix was activated to drive sales and raise awareness and funds, including: retail stores, catalog, digital, customer loyalty rewards
Jockey Being Family Backpack Program
Read more about the Jockey Being Family program in our blog post:
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