One minute of video is equal to 1.8 MILLION words. Is your brand using video to connect with customers and employees? Five must-watch videos to inspire your team.
Research shows that Millennials want companies to provide share-worthy experiences that help them take action for good causes, technology makes this feasible
Examples of savvy companies using advances in technology to help their stakeholders feel the benefits of their cause programs in their own neighborhoods, driving tangible, hyper-local results that are a win for the community and the company.
Consumers and employees seek authentic contributions to society, and tangible impact. A corporate giving approach aligned with business strategies and powered by data measurement can help companies deliver on this mandate.
The ROI for creating emotional connection with customers and the demand for corporate social responsibility are well documented. Stop squandering your cause marketing partnerships and activate them as value-generating engines.
Latest research! Prioritize local employee and consumer engagement strategies to drive bigger ROI & impact on cause marketing programs; 3 examples
Jockey Being Family and INPEx were honored with a GOLD Cause Marketing Halo Award in the Best Social Services Campaign category at the 14th Annual Cause Marketing Forum Conference on June 2 in Chicago.
Up your employee engagement game with these valuable tips and real-life examples from JetBlue’s Icema Gibbs, Johnson & Johnson’s Susan Can, INPEx’s Mal Schwartz, and Realized Worth’s Chris Jarvis from the 2016 Cause Marketing Forum Conference Session “Making Progress on Employee Engagement.”
New research shows consumers want to see brands making a bigger impact in local communities. Read on for help assessing how well your cause partnerships are doing against strategic goals.
It’s definitely time to get started on making your employee volunteer programs more strategic and effective. INPEx recently participated in the 2016 Charities@Work conference, attended by many corporate leaders. The overarching sentiment from the presenters was clear: There is measurable strategic business value in moving toward more strategic, year-round employee volunteer programs – and companies […]