Jockey Being Family and INPEx were honored with a GOLD Cause Marketing Halo Award in the Best Social Services Campaign category at the 14th Annual Cause Marketing Forum Conference on June 2 in Chicago.
“The future of cause marketing isn’t in the company checkbook. It’s in the company’s ability to link causes with customers and employees to raise money.” -and new forms of technology will help!
Up your employee engagement game with these valuable tips and real-life examples from JetBlue’s Icema Gibbs, Johnson & Johnson’s Susan Can, INPEx’s Mal Schwartz, and Realized Worth’s Chris Jarvis from the 2016 Cause Marketing Forum Conference Session “Making Progress on Employee Engagement.”
New research shows consumers want to see brands making a bigger impact in local communities. Read on for help assessing how well your cause partnerships are doing against strategic goals.
It’s definitely time to get started on making your employee volunteer programs more strategic and effective. INPEx recently participated in the 2016 Charities@Work conference, attended by many corporate leaders. The overarching sentiment from the presenters was clear: There is measurable strategic business value in moving toward more strategic, year-round employee volunteer programs – and companies […]
We all know, intuitively, that employees are the life blood of any organization. Well, it’s more than a hunch. Many studies have proven the huge business benefits and dollar values associated with employee engagement. This should get your attention: Companies with engaged employees have 28% higher gross margins, 18% higher productivity, and 37% less absenteeism. […]