One minute of video is equal to 1.8 MILLION words. Is your brand using video to connect with customers and employees? Five must-watch videos to inspire your team.
Research shows that Millennials want companies to provide share-worthy experiences that help them take action for good causes, technology makes this feasible
Examples of savvy companies using advances in technology to help their stakeholders feel the benefits of their cause programs in their own neighborhoods, driving tangible, hyper-local results that are a win for the community and the company.
Consumers and employees seek authentic contributions to society, and tangible impact. A corporate giving approach aligned with business strategies and powered by data measurement can help companies deliver on this mandate.
The ROI for creating emotional connection with customers and the demand for corporate social responsibility are well documented. Stop squandering your cause marketing partnerships and activate them as value-generating engines.
Latest research! Prioritize local employee and consumer engagement strategies to drive bigger ROI & impact on cause marketing programs; 3 examples
Jockey Being Family and INPEx were honored with a GOLD Cause Marketing Halo Award in the Best Social Services Campaign category at the 14th Annual Cause Marketing Forum Conference on June 2 in Chicago.
“The future of cause marketing isn’t in the company checkbook. It’s in the company’s ability to link causes with customers and employees to raise money.” -and new forms of technology will help!
New research shows consumers want to see brands making a bigger impact in local communities. Read on for help assessing how well your cause partnerships are doing against strategic goals.
Learn why, when it comes to the right audience to focus on for cause marketing, I only recommend one: Millennials – or men or women born between 1980 and 2000 – including three examples