Brand Strategy

A Bold identity for the Drexel University
School of Information Science & Technology

We created a Marketing Plan to support Drexel IST's Strategic Plan, that helped identify actionable steps focused on growth. This provided the foundations of Branding the College so that key targets could be reached and motivated to consider becoming either undergraduate or graduate students, partners in the COOP program or supporters. Following is the essence of our findings and plan of action:

The Situation:
The ability to teach, conduct research, secure funding and other research and to build a reputation is ultimately a function of the number and quality of students enrolled.

The Solution:
Based upon the research undertaken in the marketing planning process, the Key Communication Threads upon which the Branding development was based were: