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Why Your Cause Marketing Needs a ‘Millennial First’ Approach

Why Your Cause Marketing Needs a ‘Millennial First’ Approach

Learn why, when it comes to the right audience to focus on for cause marketing, I only recommend one: Millennials - or men or women born between 1980 and 2000 - including three examples ...

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What’s Your Cause Marketing Hedgehog?

What’s Your Cause Marketing Hedgehog?

Whether you’ve read the fable of the fox and the hedgehog, or the writings of philosopher Isaiah Berlin or are a fan of Jim Collins’ book Good to Great, people have been talking about the Hedgehog Concept for centuries. In a nutshell, the Hedgehog Concept is all about focusing on one area and doing it really well. Marketing guru Joe Pulizzi, ...

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Falling in Love with Cause Partnership Activation

Falling in Love with Cause Partnership Activation

Hope you had a great Valentine’s Day! I definitely still have love on my  mind. Have you noticed that cause partnerships often follow the same progression as a new romantic relationship? At first, they are idealistic and hopeful. Then, after deeper dialogue and a number of experiences together, the partners get a truer sense of the real poten ...

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Wow! Innovative Zoetis for Shelters Program Hits $20MM Milestone

Wow! Innovative Zoetis for Shelters Program Hits $20MM Milestone

INPEx is very proud to celebrate a major milestone for one of our client programs, Zoetis for Shelters. This award-winning program supports thousands of local neighborhood animal shelters with expert tips, product donations, and valuable discounts on vital necessities.  As you can see in this video, the cost savings are very powerful, as they di ...

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What Does the SCALE Say About the Success of Your Cause Partnerships?

What Does the SCALE Say About the Success of Your Cause Partnerships?

Right about now, many people are looking at their bathroom scale in disbelief, shock and even anger. Ugh. Aunt Edna’s holiday cookies have struck again, and -somehow- that one week stint at the gym did not solve the problem. The scale has spoken.  You are not realizing your potential…far from it. Bottom line, you’ve got to take a more strateg ...

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The Reality of Cause Partnership Activation: Fail to Plan, Plan to Fail

The Reality of Cause Partnership Activation: Fail to Plan, Plan to Fail

You did your due diligence selecting a nonprofit organization that matches up with your brand’s strategic focus areas, brand goals and consumer and employee interests.  You made sure there were a variety of options for creating consumer-facing and employee engagement partnership activities in local communities.  It’s a match made in heaven. ...

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Proof That Employee Engagement Is Great For Business & What to Do About It

Proof That Employee Engagement Is Great For Business & What to Do About It

We all know, intuitively, that employees are the life blood of any organization. Well, it’s more than a hunch. Many studies have proven the huge business benefits and dollar values associated with employee engagement.  This should get your attention: Companies with engaged employees have 28% higher gross margins, 18% higher productivity, and 37% ...

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Hey Nonprofits! Is Your Corporate Partnership Pitch Obsolete?

Hey Nonprofits! Is Your Corporate Partnership Pitch Obsolete?

The days of 8-track tapes, pagers and one-sided corporate partnership asks are long gone.  While one might argue that the Hipster movement has made retro cool, corporations definitely do NOT have an appreciation for old fashioned cause partnership pitches.  If you are not inquiring about corporate goals and pitching relevant partnership activiti ...

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