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4 Actionable Insights From Employee Engagement Experts, JetBlue, Johnson & Johnson

Up your employee engagement game with these valuable tips and real-life examples from JetBlue’s Icema Gibbs, Johnson & Johnson’s Susan Can, INPEx’s Mal Schwartz, and Realized Worth’s Chris Jarvis from the 2016 Cause Marketing Forum Conference Session "Making Progress on Employee Engagement." ...

Falling in Love with Cause Partnership Activation

Hope you had a great Valentine’s Day! I definitely still have love on my  mind. Have you noticed that cause partnerships often follow the same progression as a new romantic relationship? At first, they are idealistic and hopeful. Then, after deeper dialogue and a number of experiences together, the partners get a truer sense of the real poten ...

What Does the SCALE Say About the Success of Your Cause Partnerships?

Right about now, many people are looking at their bathroom scale in disbelief, shock and even anger. Ugh. Aunt Edna’s holiday cookies have struck again, and -somehow- that one week stint at the gym did not solve the problem. The scale has spoken.  You are not realizing your potential…far from it. Bottom line, you’ve got to take a more strateg ...

Proof That Employee Engagement Is Great For Business & What to Do About It

We all know, intuitively, that employees are the life blood of any organization. Well, it’s more than a hunch. Many studies have proven the huge business benefits and dollar values associated with employee engagement.  This should get your attention: Companies with engaged employees have 28% higher gross margins, 18% higher productivity, and 37% ...

Hey Nonprofits! Is Your Corporate Partnership Pitch Obsolete?

The days of 8-track tapes, pagers and one-sided corporate partnership asks are long gone.  While one might argue that the Hipster movement has made retro cool, corporations definitely do NOT have an appreciation for old fashioned cause partnership pitches.  If you are not inquiring about corporate goals and pitching relevant partnership activiti ...