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6 Factors Driving the Success of Jockey’s GOLD Halo Award Winning Program

Jockey Being Family and INPEx were honored with a GOLD Cause Marketing Halo Award in the Best Social Services Campaign category at the 14th Annual Cause Marketing Forum Conference on June 2 in Chicago. ...

Scale Up & Go Local – Infographic & FREE Toolkit

NEW! Toolkit & Infographic Launched at the 2016 Cause Marketing Forum Conference According to the recent study by HAVAS Worldwide “Project Super Brand: 10 Truths Reshaping the Corporate World,” 72% of Prosumers and 55% of mainstream consumers want to see their favorite brands making a bigger impact in local communities. “Prosumers” are ...

The Reality of Cause Partnership Activation: Fail to Plan, Plan to Fail

You did your due diligence selecting a nonprofit organization that matches up with your brand’s strategic focus areas, brand goals and consumer and employee interests.  You made sure there were a variety of options for creating consumer-facing and employee engagement partnership activities in local communities.  It’s a match made in heaven. ...