What’s Your Cause Marketing Hedgehog?

Whether you’ve read the fable of the fox and the hedgehog, or the writings of philosopher Isaiah Berlin or are a fan of Jim Collins’ book Good to Great, people have been talking about the Hedgehog Concept for centuries. In a nutshell, the Hedgehog Concept is all about focusing on one area and doing it […]

Falling in Love with Cause Partnership Activation

Hope you had a great Valentine’s Day! I definitely still have love on my  mind. Have you noticed that cause partnerships often follow the same progression as a new romantic relationship? At first, they are idealistic and hopeful. Then, after deeper dialogue and a number of experiences together, the partners get a truer sense of […]

Wow! Innovative Zoetis for Shelters Program Hits $20MM Milestone

INPEx is very proud to celebrate a major milestone for one of our client programs, Zoetis for Shelters. This award-winning program supports thousands of local neighborhood animal shelters with expert tips, product donations, and valuable discounts on vital necessities.  As you can see in this video, the cost savings are very powerful, as they directly […]

What Does the SCALE Say About the Success of Your Cause Partnerships?

Right about now, many people are looking at their bathroom scale in disbelief, shock and even anger. Ugh. Aunt Edna’s holiday cookies have struck again, and -somehow- that one week stint at the gym did not solve the problem. The scale has spoken.  You are not realizing your potential…far from it. Bottom line, you’ve got […]