INPEx has specialized in designing and executing local, grass roots, cause program activation for over 25 years. We have focused on it because our clients know it has always been a powerful marketing tool – equipping someone at the neighborhood level to promote a branded program to their friends and neighbors. It is the ultimate endorsement – an activator that drives sales and donations and passion. With the advent of Social Media, it has become even more powerful.
The challenge has always been how to deliver these programs with positive ROI - at scale - for both the corporate brand and the cause partner; how to deliver ROI². How to do it with a reasonable budget; how to monitor and measure what’s going on in those one-on-one interactions and social media postings – by the millions.
Working with Nestle Purina and Pfizer and their networks of thousands of nonprofit program partners, INPEx has transformed the business model for achieving local level activation and ROI².
In this Tech~Touch model, we have retained our “Touch”; our Relationship Managers build and nurture genuine relationships with grass roots cause ambassadors so that they will embrace a corporate partner’s support program with passion and energy. From years of experience, we know the sensitivities around what they can do, what they won’t do, how to communicate with them, how to motivate them, how to celebrate with them and how to get them back on track when they falter. It’s genuine engagement.
And now with the “Tech” component, we can do this at scale. We have built elegant technology solutions that give thousands of ambassadors for a cause program their own personal web interface that equips them with 24/7 communications and execution support – so they can effectively reach millions of their friends. And behind the scenes, our Relationship Managers, and our corporate brand manager clients, see real-time performance metrics that drive effective, business building action steps.
It’s imperative to provide your supporters with a cost efficient, meaningful support network. Let us help you design a system that will act not only as a communication hub, but will allow you to manage any and all of your specific program needs – everything from applications to product donations to branded material distribution. We’ll create an easy to navigate, powerful “one-stop shop” for your supporters.
This system benefits more than your engagement network. Tech~Touch gives your program staff and relationship managers a powerful suite of cloud-based, mobile friendly management tools – with 24-7 connectivity.
Cause marketing programs need to provide significant value, but they don’t need to be free to partners. INPEx has developed Win- Win programs that sell critical products at a very significant discount. These types of programs can:
Build significant goodwill by the nonprofits and their supporters
Generate product sampling that will increase product and brand awareness
Create new communication and distribution channels
Generate content for social media
Fund themselves or even generate a profit
Small nonprofits are often ignored because the cost of maintaining relationships is too high to make it economical. However, with Tech~Touch and e-commerce we are able to manage the relationships in a cost effective way.
INPEx is dedicated to improving the bottom line performance for great brands in their partnership programs with great causes. We call it Passion for Performance. We’ve hit upon a great formula for any network of charity partners – even the local chapters of big national charity brands. We build relationships with these grass roots cause partners by giving them technology assisted activation tools so they could be recruited, trained, equipped and inspired to deliver their influence for our clients’ programs – and they would realize genuine benefits for their mission. We build genuine relationships with them while utilizing cloud-based technology applications that deliver activation at scale, creating thousands of ambassadors for our client’s branded programs. We call it “Tech~Touch™”.